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Administrator’s Frequently Asked Questions

About Speak Up

What is Speak Up?
The Speak Up Research Project for Digital Learning, an initiative of Project Tomorrow, is both a national research project and a free service to schools and districts everywhere. Since fall 2003, Speak Up has helped education leaders include the voices of their students, parents, community members, teachers and staff in annual and long-term planning. Each year, the Speak Up Project asks students, parents and educators about the role of technology in education both in and out of the classroom, as well as their views and aspirations for how technology should be used in the future. The Speak Up findings represent the largest collection of authentic, unfiltered feedback from key K-12 stakeholders on the use of technology within education. These highly respected findings are used each year to inform policies, programs and plans for schools at every level of governance. 


The top three reasons schools and districts participate in Speak Up are to:

  • Collect unique data from their stakeholders.
  • Use the data to create technology initiatives or create strategic plans.
  • Create a vision to support college and career ready skill development for all students.

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Who is eligible to participate in Speak Up?
Any school, district or organization that serves K-12 students in the U.S. and internationally can participate in the Speak Up free-of-charge. Data results with state and national benchmarks are available to any organization that participates in Speak Up.

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What type of question decks do you offer?
There are Speak Up questions for your students (grade level appropriate K-12), teachers, librarians, principals, district administrators and parents. Questions for students and educators are currently available in English only. The parent questions are currently available in English and Spanish. The current Speak Up question deck includes:

Students Educators: Parents: General Public:
Grades K-2 Individual Administrators Parent (English) Community Member
Grades K-2 Group Principals Parent (Spanish) Community Member Group
Grades 3-5 Tech Leaders Parent Group  
Grades 3-5 Group Teachers    
Grade 6-8 Librarians    
Grades 9-12 Communication Officers    

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What are Speak Up Snapshots?
While some districts get all the feedback data they need from participating in the annual Speak Up project, we have found that others either need additional data to drill down on a topic or only need a specific set of data on one topic. We have created Speak Up Snapshots to help meet those needs, beginning with a mobile learning evaluation tool and a professional learning feedback tool.

Beginning in 2018, schools and districts can choose to 1) participate in Speak Up by selecting one of our annual question decks (current or longitudinal) as needed to collect feedback from their students, staff, parents and/or community, 2)  use one or both of these new Snapshots as stand-alone tools 3) use all the Speak Up tools: annual Speak Up questions, Mobile Learning Impact Snapshot and Teacher Professional Learning Snapshot. To learn more about Speak Up Snapshots offered this year please visit: https://tomorrow.org/speakup/about_SU_Snapshots.html

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When is Speak Up open?
The Speak Up online data collection process is open each fall from October through January. Results will be available to participating schools and districts the following February.

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Why should my district participate?
As a Speak Up participant you are part of a growing movement that values and uses their stakeholders’ opinions to inform K-12 educational decisions. The top five reasons districts participate in Speak Up are:

  • Collect unique data from their stakeholders.
  • Create a vision to support college and career ready skill development for all students 
  • Use the data to create inform technology initiatives or create strategic plans.
  • Communicate our technology needs to our stakeholders.
  • Measure the success of their technology initiatives.

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Is there a cost to participate?
Anyone can participate in Speak Up free of charge. Participating schools and districts can view their data against benchmark national and state results, online, free of charge the following February after the end of each collection period.

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How long does it take to complete the Speak Up?
In general, Speak Up consists of a series of multiple-choice questions plus one or two open-ended type questions (depending on the audience) at the end where you can write in your response. Speak Up should only take you about 20 minutes to complete. In addition, the parent and educator options include several demographic questions that are optional. We use these responses during our data analysis to provide additional context to our national data findings.

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What is your privacy policy?
We acknowledge that privacy is a concern for visitors to our website. We treat any information that you provide through our web site with respect and confidentiality.

  • Speak Up does not use any permanent cookies for tracking, content analysis or any other purpose. (The Speak Up registration process does use temporary cookies.)
  • We do not collect any personally identifiable information from students or anyone who takesSpeak Up.
  • We do not exchange or sell any of the email addresses provided during the registration process.
  • Click here to view our privacy policy.

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Getting Started

How do I register my district or school for Speak Up?
All districts and schools, in the current NCES database, are automatically registered to participate in Speak Up. To manage your school or district information and obtain free, online access to your school or district’s aggregated results, your registration must be activated with a primary contact each year by registering on our website. As always, registration is not required, but recommended as you will be kept up to date with important Speak Up information. To learn more about the benefits of designating a primary contact, please go to https://www.tomorrow.org/speakup/registration.html.

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I am a returning primary contact, do I need to register my district or school?
No, returning contacts can activate their district or school’s registration each year by logging into their admin profile once registration opens for the current survey year. This will reactivate your district or school as registered and allow you to update your information as needed. You will need your original email address and admin password to login.

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How do I log into my administrative profile?
Registered primary contacts can log in to their organization profile at: https://speakup.tomorrow.org/AdminLogin.aspx. You will need the email address and admin password that was assigned to the district to login.

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How do I promote Speak Up?
We provide a variety of tools to help you facilitate participation. The Speak Up promo material page offers convenient tools for helping make Speak Up a success in your district and/or school. You can find promotional flyers for posting at each school, lesson plans for teachers, copies of the questions, a banner ad to place on your website, sample emails for encouraging participation and more.

Encouraging participation on a regular and consistent basis will ensure high participation for the online data collection process and more representative data from your district. Promote early and often throughout the collection period. Here are just a few ideas that Speak Up districts use to encourage participation:

  • Review our Speak Up Resource Guide for tips and best practices from other Speak Up districts before creating an outreach plan.
  • Post a message on your district listserv.
  • Assign a primary contact responsible for facilitating Speak Up in your district.
  • Send an email to your school principals, technology coordinators, or media specialists encouraging them to promote Speak Up.
  • Utilize our custom district landing page or custom direct start links on your website or online communications to simplify the login process.
  • Put a link to Speak Up on your district web page (Use our clickable banner: https://www.tomorrow.org/speakup/speak_up_banner.html)
  • Encourage your partners (school board members, PTA liaisons, community groups) to get the word out about the importance of participating in Speak Up.
  • Issue a press release about your district’s involvement in the Speak Up Research Project for Digital Learning.
  • Publicize Speak Up on your school district's calendar.
  • Designate a day or a week as Speak Up Day/Week and encourage as many people as possible to participate.
  • Encourage your principals to include Speak Up in their back-to-school activities.
  • Offer prizes to the school with the highest participation.

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How do I select a version of Speak Up for my district?
As of 2018, we now offer versions of Speak Up: Annual version for the current year, longitudinal versions of past Speak Up annual versions and Speak Up Snapshots. To select a version of Speak Up you must register as a district primary contact. Once you are in your district admin profile, you can select your version of Speak Up under the option “District Direct Customization”. This allows you to create a district specific link for your participants to access your selected version of Speak Up.

At this time Speak Up versions are only available for district primary contacts, if you are a school administrator interested in using a different version of Speak Up, please contact the Speak Up Team at speakup@tomorrow.org.

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Can I use multiple versions of Speak Up?
Yes, you can use an annual version of speak up, either the current year’s questions or longitudinal versions plus any of the Speak Up snapshot tools offered. Each Speak Up snapshot can be accessed via its own standalone page. Depending on how you set up your district customization will determine how you direct your participants. What ever version of Speak Up you select will come up in your district and school direct links. In addition to that you can use the additional standalone pages to have your participants take another version of Speak Up:

Standalone pages do require your participants to look up their school and select their survey type to access their survey.
Note: Longitudinal versions of Speak Up are the only versions that do not have their own standalone landing page. The only way to access longitudinal versions is through district direct custom links set up through your “District Direct Customization” district admin portal.

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How do I know how many people have taken Speak Up in my district (or school)?
Throughout the collection period, we send an email with a recap of the number of entries submitted to date. During the registration process, your district and/or school will automatically be set to “opt-in.” You will have the option to change this status anytime. Additionally once signed up as the primary contact for your district (or school) you will be able to access the Primary contact login page at any time to view your current participant counts..

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What are the step-by-step instructions for Educators?
People often ask us for the specific step-by-step directions they should use when taking Speak Up. Below we have provided instructions for Educators just in case you get stuck while trying to navigate through the process:

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Speak Up Data Results

When will Speak Up data results be available
Data results will be available to participating schools and districts, online, free-of-charge, beginning in February of next year. Speak Up national findings will be released in the beginning of next Spring through a variety of venues, including: Congressional Briefings in Washington, DC, national and regional conferences, and our website.

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How do I access my district’s Speak Up data?
We will notify you via email when your data results are available online; we will include the link to view the results in the email. To view Speak Up Data from previous year please visit our View Speak Up Data page.

To view your reports, you will be required to enter your state, school or district name and the Speak Up admin password assigned to your school/district. To obtain your admin password, please click here to access the admin login page. Click on “I forgot my password” and enter your email address. If your email address is on file, you will be sent your password.

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Where can I find past Speak Up reports?
All previous Speak Up reports are available for download on our Reports page. For further inquires regarding the Speak Up reports, contact the Speak Up Team via email or via phone at 949 609-4660 ext 17.

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Technical Support

How do I retrieve my Speak Up password?
If you have lost your Speak Up password and are the primary contact for your district, please click here to access the admin login page. Click on “I forgot my password” and enter your email address. If your email address is on file, you will be sent your password.

For confidentiality reasons, we provide passwords to the Speak Up contact of record only. If you would like us to connect you with your Speak Up contact, send us an email and we will make a virtual introduction via email. Please include your name, the name of your district or school and the state in your email.

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A participant at one of our schools did not finish their session, can we retrieve it?
Speak Up is designed to be completed in one 20+ minute online session. We have designed Speak Up to automatically save your answers, each time that you click the next button on the bottom of each page. Unfortunately, once you exit you will not be able to log back in to your original session.

If you would like to complete your submission, you can: 1). Re-enter Speak Up and click on the next button until you reach the question that you want to start answering or 2). Request that we delete your submission so that you can resubmit it. If you would like your submission deleted, send us an email with the taken id number (which can be found on the top left hand side of the screen in red, the name of the school, district and state).

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I'm not receiving weekly participation emails. How do I ensure I will receive Speak Up participation emails?
Participation emails are sent to Speak Up contacts that have designated “Opt-In” for the participation email. Here are a couple of quick steps to verify that your status is set up correctly:

  • Contact your district tech coordinator to verify that tomorrow.org is in your district’s safe/white list.
  • Check your spam folder and add speakup@tomorrow.org to your contacts list.
  • Log into your admin profile to ensure your profile has been activated. To do this log into your district profile here. If you are unsure if you have a profile, click on “I forgot my password” and enter your email address. If your email address is on file, you will be sent your password. Once you have logged in your profile will have been activated in our system. If your email is not in the system, please contact the Speak Up team at speakup@tomorrow.org.
  • If you have any problems or questions, send us an email.

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Why am I receiving multiple participation emails?
It’s possible that your contact information is included in one or more Speak Up records. We can easily correct this situation – forward the participation emails to speakup@tomorrow.org or send us an email name, the name of the school and state and we remove the duplicates. If there are multiple records for a single school we will merge the data results together

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